About Us

Photo of Andrew ParkinsonIntroducing Andrew Parkinson

Hi, I'm Andrew Parkinson

I’m an Adviser and Owner of Bay Financial Partners Limited.

I believe that when it comes to investing everyone’s needs are different. Some people are comfortable investing in the share market, and others aren’t, some are prepared to take a risk and others aren’t. It depends on each person’s circumstances, their experience and knowledge. But it's not only their financial situation that's important but also their emotional make up. There is no point losing sleep over your investments, if you are, you’re invested in the wrong place.

I believe an important part of my job as an adviser is to assist people make informed decisions about their financial future. No one should invest in anything they don’t understand and I enjoy helping people understand. Our industry is very good at hiding behind jargon but my experience enables me to talk to people in a down to earth manner. I’ve presented to board members of listed companies, managed staff, helped bring up two daughters, and I’ve run my own business so I can help you cut through to what’s important so you understand the potential risks and likely returns from a given investment.

I am not an Authorised Finnacial Adviser I cannot give you "personalised financial advise" as defined by law but I can answer your general questions and help point you in the right direction. With the assistance of my colleague Johnathan York, who is an Authorised Financial Adviser we can help you with your financial planning needs.

You can contact me on 07 578 3863 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

I'm proud to be a BOP local and love living in the Bay of Plenty. When I was born my parents lived right next to the golf course at Omanu, which probably helped form my sporting interests, surfing in the summer and golf in the winter. And of course like many Kiwi’s I’m a keen All Black supporter. Both my daughters played netball at school and I enjoying watching them play.

My parents bought a motor camp at Ngunguru in Northland when I was 8 and we lived up there until I was 15 when we returned to Tauranga and I completed secondary school at Tauranga Boys College.

I graduated from Waikato University in 1984 with a Bachelor of Management Studies Degree with an emphasis on Accounting and Finance. I then joined the ANZ Bank’s graduate recruitment scheme. After three months giving out cheque books at Tauranga branch I was offered a job in the Investments Department in Wellington as an Equity Analyst. The next few years were an exciting time as the bull share market run of the 1980’s unfolded and I was right there in the middle of it. I was attending meetings with the “movers and shakers” and being wined and dined by share brokers both locally and overseas.

I progressed to the role of Assistant Manager Investment Portfolios where I was responsible for managing the investments of the Bank's high net worth individual's portfolios and assisting with the investment of pension fund and institutional investments. The October 1987 crash was an astonishing event. Fortunately I worked in a conservative institution  and whilst our client’s share portfolios were of course hit hard I believe our clients came out of the crash better than most.

I became increasingly disillusioned with the industry’s response to the events after the share market crash of 1987 and I took 12 months leave travelling in Europe and working in London. During this time I realised that New Zealand was a pretty good place to live.

Upon returning from overseas I went back to the ANZ and spent the following years in various managerial administrative roles supporting the ANZ’s retail bank network, Investments, UDC and Cards departments. My roles had a common theme, gathering and interpreting data to help people make better decisions.

By 2000 I’d lived in Wellington for 15 years, Deborah and I had been married for five, Kate was three and Sarah was on the way. Whilst I was paid very well I really didn’t enjoy my work any more and didn’t seem to have any time for family. So I left the ANZ and we all moved down to Christchurch to be closer to my wife’s family and look for a new direction. After about a year we applied to buy a computer rental franchise, but as Canterbury was taken we were offered Bay of Plenty, I was ecstatic, home at last! It took Deborah a little longer to come around but now she loves the Bay of Plenty (but of course she'll always support the Canterbury and Crusaders rugby teams).

After five years renting computers I sold the business and after another brief hiatus I joined the current company where I’ve been since 2007. In August of 2012 I purchased the business and renamed it Bay Financial Partners Limited.

I work with some neat people and I consider it a privilege to be in a position where people trust me to help them achieve their financial goals.

I am a Registered Financial Adviser (Registered Financial Services Provider no. SP55083).

You can email me at This email address is being protected from spambots. You need JavaScript enabled to view it. or ring me on 07 578 3863 or 0800 867 323 (except Thursday afternoons as I'll probably be playing golf!)

You can view and download the >>> Disclosure Statement for AM Parkinson

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The information on this site is intended as a guide only. The information is of a general nature and does not and cannot ever constitute personal advice.
Adviser Disclosure Statements are available on request and free of charge.
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